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Amazon is the largest internet based retailer in the United States, even though it started off as an online bookstore but later on it progressed to sell electronics, apparel, music, furniture and food. Strengths of Amazon is the shipping, the Amazon Prime Membership, which you have to pay $9 a year and whenever you order something the shipment will come within the next two days. The weakness of Amazon, is that they don’t ship any hazardous items like aerosols, flammable solids and liquids. Amazon has 244 million active users. The top trend for Amazon this year is the Amazon Exclusives, Amazon Exclusives is an online store, which allows customers to make and create new products. Overall, through my research I’ve learned that Amazon has 244 million users and also learned about Amazon Exclusives where people are able to change and make new products.


EBay was created by Pierre Omidyar. EBay is now one of the world’s largest online marketplaces. It is a multibillion business operating in 37 countries. There are two ways to sell an item on eBay. The seller can choose to auction an item and take the highest bid or offer the Buy It Now option. The Buy It Now option allows buyers to purchase the item straight away at a fixed price. The current amount of active users is 157 million. Just like everything else EBay has strengths and weaknesses. As much as eBay tries to prevent fraudulent activities, the Consumer-to-Consumer (C2C) business model leaves itself open to be exploited. One of eBay’s strengths is that they have buyers and sellers rate each other after transactions are complete. This helps the seller’s reputation so buyers will purchase their products.


Zappos is a clothing site that sells shoes and clothes and ships them to you, with over 1,000 brands to choose from. Millions of people from around the world use Zappos to shop because they have a lot of brands to choose from and most of the time they have free shipping. It is a convenient way to shop; you don’t even have to leave your house to do this! Pros to this are that it has a 1.2 billion stock and you can almost find anything you want on this website. The downfall is that they cannot sell brands like Jordan’s and Levis. Many people like this website because they can get clothes at a good price and get them shipped to them in less than a week sometimes. I wouldn’t use this website because there are no clothes or shoes on it that I would wear, I do think it is a nice website though. They have a 7.5 rating out of 10 stars so I assume that many people like the website and I also read the reviews and it seems like people love it! They never a problem with refunding your stuff, so if you don’t like it then you can just send it back and it also says that they have wonderful customer service. I recommend this website to anybody who likes to shop online and also likes to get clothes at a decent price.


Eastbay is an online based American supplier that sells footwear and sports products. It was founded in 1997 as a “direct to mail” division of Footlocker. They’re mission is to be the leading global retailer of athletically inspired shoes and apparel. They offer a wide selection of shoes, sportswear, and clothing. Eastbay offers a membership program that sends you new arrival update emails, and a monthly magazine subscriptions with a full list of their products. A downfall that I have personally experienced with Eastbay is there terrible customer services. Reviews have said that Eastbay has slow shipping, retail like prices, and bad customer service. Although most of the ratings on Eastbay aren’t so good, they employ about 3000 people a year and have thousands of customers daily.


Shopify is a website used by thousands to do online shopping and purchase a variety of items. A few strengths of this is that they focus on making commerce better for everyone. They work on building and selling their products and they manage every aspect of their business. They sale products online, in retail stores and even on the go. A weakness of this might be that you have to pay for this website, you get a 14 day free trial but after that free trial is up you have to pay for it. There are over 175,000 active Shopify shoppers today and the number continues to grow. This website really interested me because unlike other websites such as amazon and eBay where you can buy things online, you can actually create your own store online and make money selling either online or in person. Overall this is a great website and I think that anybody with a great product(s) and interesting in making it more worldwide and selling it should use this website.


Overstock is an online retailer, otherwise known as an e-commerce marketplace. Patrick M. Byrne is the CEO of the company. He first launched the company in May 1999. Like other business, Overstock does have some weakness as well as strengths. One weakness is the fact that there are no physical store locations anywhere in the world. Some strengths of Overstock include low costs of products, the unique products that the company sells, the customer loyalty, the technology strengths, and the brand name products Overstock sells. Over one hundred million people use Overstock to make their purchases.


Overall, Amazon is the most preferred e-commerce marketplace. Amazon is an extremely diverse website that allow consumers to purchase anything from electronics to furniture. Compared to other online stores, Amazon has amazing shipping and great customer service.

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