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Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The app was released 5 years ago, it runs on iOS and android devices. Snap is available in 20 different languages that range from Russian to Chinese. Strengths include: Different methods of communicating (messages or videos), privacy (only people that you add can communicate with you), and you can see when someone has read your message. Weaknesses include: Limited time to view snaps sent to you, limited time to record videos, and requires internet connection. An estimation of 100 million people use the free application.

You can use filters such as the dog filter or the infamous flower headband app. This app is very versatile and you can see who watches your story. Snapchat is definitely gaining popularity because everyone loves the fun filters that it offers.


Facebook is a social media site that makes it easier for you to connect and share with your family and friends online. What is strangely odd is that Facebook was created for college students, but nowadays it is mostly used by the older generation. It was founded on February 4, 2004 at Harvard University. The founders are Mark Zuckerberg and some other roommates that attend Harvard, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

“Honestly, I love it! I am reconnecting with friends I haven't seen in YEARS! There is a lot to love about Facebook. I have an account that I keep to exclusively family and friends-I’ve-met-in-real-life. It’s fantastic for keeping in touch with these folks. Honestly, I like hearing about the minutia of their lives (when I’m in the mood). It’s like an even more intimate version of ‘catching up’. – Chris Coyier”

Facebook has many different strengths and weaknesses. Some strengths are that it has integration with websites and applications. More than a billion active monthly users, Facebook isn’t a hard website to figure out, translate over 70 different languages, and the understanding of user’s needs and behavior. But we all know that with strengths there must be weaknesses. Some of the weaknesses that Facebook has are weak CTR advertisements, lack of features, privacy, can’t custom much on Facebook, and that Facebook does a bad job of protecting the user’s privacy


There are many forms of social media out there one of them being tumblr which is owned by yahoo. Tumblr is a place where users can post on their boards, follow other bloggers, or look up posts by keywords. “Tumblr lets bloggers post various content, such as text, photos, pictures, music, videos, links and more. Posted content can be original or re-posted from others’ boards [1].”

On tumblr there is about 321.5 millions blogs, 141.7 billion post, and 395 employees [2]. People have different reviews on tumblr some of those being:

“As much as I love Tumblr, it is absolutely NOT for anyone under the age of 15. It's not the images on tumblr that I'm worried about
(the images that appear on a dashboard depend on who you're child is following), it's the people. I won't lie, I'm guilty of being a jerk
to someone on tumblr just because they were 12, because if you're 12, you don't belong on tumblr. When I was 12, I had neopets, that's
where your 12 year old's should be. For your child's sanity, and you're own, don't let them make a Tumblr, people ARE jerks and will use
any excuse to act out on the internet [3].”-SydneySays

Like every social media tumblr has its pros and cons. Some of the pros being that one can find all interest on tumblr, it’s not like every other social media so you do not have to add people if you do not want to, one can have numerous blogs, and people essentially have serious discussion on it. Some of the cons are that if people think arguments on Youtube comments are ruthless tumblr is worse, most people do not use their real names so it is hard to find people you know, sometimes people tend to repost instead of reblogging therefore they are stealing someones work, and misinformation can spread really easily [4].


Instagram, now owned by Facebook, was created in 2010 by Kevin Systrom and Mark Krieger. Today it stands as one of the figureheads of modern social media networking. By downloading this app, users unlock an experience that gives them a creative and personable way to share their day-to-day happenings through a series of photos uploaded to their personal accounts. The process of doing this consists of the following steps: capture a photo, any photo as long as it follows community guidelines, on you phone's camera or screenshot it from the internet, choose one of the various filters offered by the app to transform the image and make it your own, and then upload it for your followers to see.

As of June 2016, the photo-sharing app boasts approximately 500 million active users. A number of people enjoy the app because it has features that are similar to those of other social media platforms, such as the use of hashtags as links and Direct Messaging (Twitter), Instagram Snapcat stories (Snapchat), and the ability to tag other users in photos and add a location (Facebook). Of course, the app is also criticized by some for having these similarities, as it is viewed as a lack of creativity of the creators' part.

More strengths the app has are the ability to share posts across multiple social media platforms, an Explore page customized to the interest of each individual user, and the ability to enable/ disable comments on one's personal posts.

Weaknesses include an increasing amount of advertisements, promotions on pages/ pages dedicated to promos, and an increase of spam accounts and spam by individual users in attempt to gain more "likes" on their personal posts.

Given its pros and cons, I personally enjoy Instagram because it is very low-maintenance when it comes to posting content. I'm not expected to post every day or every week for that matter, it's a very casual atmosphere. This is beneficial because I am very busy throughout the week and do not have time to post pictures very often. Unfortunately not everyone feels the same way, because Instagram is decreasing in popularity every year.


Twitter was founded on March 21, 2006 in San Francisco, CA. The founders are Evan Williams, Noah Glass, Jack Dorsey and Biz Stone. On October 2015, the CEO was Jack Dorsey. Twitter allows you to see what’s happening all around the world at this very moment. Twitter provides breaking news and entertainment, sports and politics, to everyday interests and big events.

There are different strengths and weaknesses for twitter. Some of the strengths are, getting feedback from one another, getting quick responses to surveys, promoting items, being a positive voice to the twitter community and even making friends. Some of the negative strengths for twitter are, no restrictions to certain tweets, there is no edit button or most of the tweets are opinionated.

According to the description of twitter, “Twitter is an online news and social networking service where users post and read short 140-character messages called "tweets". Registered users can post and read tweets, but those who are unregistered can only read them.”

According to The Wall Street Journal, “There are 974 million twitter accounts (2014).” People enjoy twitter because it can be easy for them to catch up on latest news. People can voice their opinions and share your tweets.


LinkedIn is a social networking site. What makes it unique is that it helps build a professional brand online. This is why millions, including college students and recent graduates have joined LinkedIn. The downside to having a LinkedIn is tailoring a profile to all desired positions and it requires actual time and effort. Reviews include a good product as a whole.

Group Suggestion

Through consideration of each social media network's functionality, weaknesses, strengths, convenience, and projected popularity, we recommend that students use Twitter. In the current day and age, it is considerably important to be conscious of what's happening in the world, whether it be related to news, sports, entertainment, events, movements, or politics. With more than 974 million active accounts registered on the app, there is a constant flow on information available to the user's advantage.

Group Members

Salroy Butler- Snapchat
Abeisis Ramirez Watson- Tumblr
Kourtni Hill- Facebook
Zarria Gumbs- Twitter
Megan Sauceda- Instagram
Taylor Carmichael- LinkedIn
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